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Go Beyond Email Marketing, Start Automating ...

In this article we will explain the ways marketing automation can enhance your marketing campaigns compared to other email marketing platforms. So what are some of the major reasons marketing automation outperforms email marketing?

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Five Must-Haves for a Successful Online Marketing Presence

There are certain elements or programs that contribute more than others towards success for marketing your manufacturing business.  Here we'll list five of our favorites to keep you at the top of your marketing game.

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Marketing Automation ... Are You Doing It Yet?

One of the most difficult aspects of an industrial and manufacturing sales person’s job is identifying and qualifying prospective customers that are familiar with their company, interested and in need of their products or services, and in a position to buy ...

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Are You Mobile?

According to Google, 2014 was the first year that mobile devices were the main source of Google search traffic. The rapid shift to mobile may sound unbelievable, but it’s now a fact that more search queries are coming from people using mobile devices, such as smartphones, than from people browsing the web on PCs. 

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Five Marketing Metrics That Every Manufacturer Should Track

There are literally dozens, if not hundreds, of metrics that can help a manufacturer or B2B business improve their marketing ROI.  If we had to choose, these would be our top five:

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Five Important Pieces to Every Successful Integrated Marketing Campaign

Integrated Marketing Communications, or IMC, means that all forms of communications and promotional tools are carefully linked together so they can work together toward a common goal.  We believe in using an IMC approach when building campaigns in order to keep our messages clear, succinct, and measurable.  Building an IMC campaign can be time consuming, but the results are well worth the effort. 

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