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Why You Should Rethink your Manufacturing "About Us" Page

There’s a common misconception about what your About Us web page should be and must include. Despite popular belief, lengthy company histories, mission statements, and team biographies are not mandatory components of an effective website. Often times, the page itself is not even necessary.

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Are Your Manufacturing & Industrial Landing Pages Optimized for Conversion?

A landing page, put simply, is any web page that users arrive to, or “land” on when they click one of your ads. They can be anything from a contact form to a product specifications page and provide the first impression for your brand. If these pages are not optimized, your paid advertising efforts may be to no avail. Effective landing pages go hand in hand with higher conversion rates, especially for manufacturing and industrial companies.

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What is Retargeting, and How Can It Help Manufacturers?

Retargeting converts users into buyers. It’s an online advertising method that allows you to re-engage potential customers after they’ve left your website by displaying digital banner ads related to the products and capabilities they’ve previously shown an interest in through web searches.

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Go Beyond Email Marketing, Start Automating ...

In this article we will explain the ways marketing automation can enhance your marketing campaigns compared to other email marketing platforms. So what are some of the major reasons marketing automation outperforms email marketing?

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Five Must-Haves for a Successful Online Marketing Presence

There are certain elements or programs that contribute more than others towards success for marketing your manufacturing business.  Here we'll list five of our favorites to keep you at the top of your marketing game.

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Marketing Automation ... Are You Doing It Yet?

One of the most difficult aspects of an industrial and manufacturing sales person’s job is identifying and qualifying prospective customers that are familiar with their company, interested and in need of their products or services, and in a position to buy ...

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