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What Is a Gtag & Why Should I Use It?

Google Ads and Google Analytics have great tools for tracking and monitoring web user behavior to help you market your products or enhance customer service. Companies who use Google Analytics may have noticed a new tracking option, gtag.js, Google’s global site tag. If you aren’t sure what the global site tag is or if it would be beneficial for you, we’ve broken down the details for you. 

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GDPR Compliance Checklist

The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. In order to protect your company and become in compliance to avoid costly fines, the following may need to take place if you do business or send email marketing communications globally. 

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Are You GDPR Ready?

In the wake of ever-increasing cyber security and data privacy threats across the globe, it’s no surprise that GDPR policies have been modified to harmonize data privacy laws across Europe and increase data privacy protections. As the deadline for compliance draws near, you may be wondering what exactly this regulation entails and if and how your company may be affected.

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Why You Should Rethink your Manufacturing "About Us" Page

There’s a common misconception about what your About Us web page should be and must include. Despite popular belief, lengthy company histories, mission statements, and team biographies are not mandatory components of an effective website. Often times, the page itself is not even necessary.

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Are Your Manufacturing & Industrial Landing Pages Optimized for Conversion?

A landing page, put simply, is any web page that users arrive to, or “land” on when they click one of your ads. They can be anything from a contact form to a product specifications page and provide the first impression for your brand. If these pages are not optimized, your paid advertising efforts may be to no avail. Effective landing pages go hand in hand with higher conversion rates, especially for manufacturing and industrial companies.

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What is Retargeting, and How Can It Help Manufacturers?

Retargeting converts users into buyers. It’s an online advertising method that allows you to re-engage potential customers after they’ve left your website by displaying digital banner ads related to the products and capabilities they’ve previously shown an interest in through web searches.

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