Google Ads and Google Analytics have great tools for tracking and monitoring web user behavior to help you market your products or enhance customer service. Companies who use Google Analytics may have noticed a new tracking option, gtag.js, Google’s global site tag. If you aren’t sure what the global site tag is or if it would be beneficial for you, we’ve broken down the details for you below:
What Is a Global Site Tag?
What Are the Benefits?
The global site tag is a centralized script tag that simplifies website tagging for all of your Google products. Rather than spending hours configuring several tags, the global site tag streamlines the entire process for you. The previous Google Analytics tag, analytics.js, only sent data to Google Analytics, whereas the gtag allows you to send event data to each Google marketing tool. This allows you to better understand user behavior while on the website and makes conversion tracking easier.
How Do I Know if I Should Use It?