What's the strategy?
Every post serves a purpose, whether it's sending someone to your website, signing up for a newsletter, downloading a case study or watching a product video.
When manufacturing companies underutilize social media, they are missing out on growing their network, driving traffic, and lead generation opportunities. Social media can be the vehicle to help you showcase your industry knowledge, to provide insight to your customers, and reach your target audience for sales. Social media is a platform to have conversations that build confidence and trust and create lasting relationships with customers. Developing a strategy that fits your needs and then executing it on appropriate social platforms consistently is key.