The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. (If you aren't quite sure what GDPR is, you can read our article here). In order to protect your company and become in compliance to avoid costly fines, the following may need to take place if you do business or send email marketing communications globally:
GDPR Compliance Checklist
Assign a Data Protection Officer
A Data Protection Officer must be assigned to ensure adherence to GDPR policies and procedures.
Update to All Contact Forms
Update all contact forms on your website to allow users to opt-in to hearing more from you.
Update Existing Marketing Lists
GDPR also applies to any data collected before and after May 25, 2018. Update your marketing lists and send an e-blast to your current email marketing lists allowing them to opt-in.
You can utilize geo-blocking to block traffic coming from the EU.
Don't hesitate to contact us for a quote to get you GDPR compliant today!