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GDPR Compliance Checklist

The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. In order to protect your company and become in compliance to avoid costly fines, the following may need to take place if you do business or send email marketing communications globally. 

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Are You GDPR Ready?

In the wake of ever-increasing cyber security and data privacy threats across the globe, it’s no surprise that GDPR policies have been modified to harmonize data privacy laws across Europe and increase data privacy protections. As the deadline for compliance draws near, you may be wondering what exactly this regulation entails and if and how your company may be affected.

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Go Beyond Email Marketing, Start Automating ...

In this article we will explain the ways marketing automation can enhance your marketing campaigns compared to other email marketing platforms. So what are some of the major reasons marketing automation outperforms email marketing?

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Five Must-Haves for a Successful Online Marketing Presence

There are certain elements or programs that contribute more than others towards success for marketing your manufacturing business.  Here we'll list five of our favorites to keep you at the top of your marketing game.

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Marketing Automation ... Are You Doing It Yet?

One of the most difficult aspects of an industrial and manufacturing sales person’s job is identifying and qualifying prospective customers that are familiar with their company, interested and in need of their products or services, and in a position to buy ...

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Why You Should Never Downsize Marketing Efforts

A company may feel a positive impact immediately in the way of cash flow when a sale is completed, but what is overlooked is the long-term effect of not staying top of mind with your target audience.

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