There are literally dozens, if not hundreds, of metrics that can help a manufacturer or B2B business improve their marketing ROI.  If we had to choose, these would be our top five:

Social sites like LinkedIn, Facebook, Twitter and YouTube are providing unprecedented access to your customers and prospects when and where they are online.

Integrated Marketing Communications, or IMC, means that all forms of communications and promotional tools are carefully linked together so they can work together toward a common goal.  We believe in using an IMC approach when building campaigns in order to keep our messages clear, succinct, and measurable.  Building an IMC campaign can be time consuming, but the results are well worth the effort. 

A company may feel a positive impact immediately in the way of cash flow when a sale is completed, but what is overlooked is the long-term effect of not staying top of mind with your target audience.