Reliability Services, a division of Colfax Fluid Handling, wanted to demonstrate their commitment to the Petrochemical market via a “billboard on wheels” that they could park onsite at customer locations to promote their services and brand, allowing them the ability to reach key players that may not typically attend trade shows.
fh group developed a touring, branded tractor trailer dubbed the “Reliability Roadshow” that offered face-to-face discussions with the Reliability Services industry experts, mobile demonstrations of oil mist technology, laminar vs. turbulent flow and free oil analysis.
The approach by fh group included:
- Floor layout design for the interior and exterior of the semi-trailer that provided a flow to guide participants visually through the Reliability Services product and services offering
- Development and design of a seamless, integrated marketing campaign to promote the Reliability Roadshow via direct mail, email, sales flyers, safety flyers, lead forms, preregistration forms and branded promotional materials