Project Information

DanChem, previously DTI, is a custom manufacturer of specialty chemical products, providing capacity and technical support to major companies on a global scale. 

DanChem called upon fh group to assist in a company rebrand to convey DanChem’s competitive advantage beyond their equipment and expertise. We conducted an in-depth strategy session with DanChem stakeholders to develop the four pillars that make up the DanChem advantage: Process Ingenuity, Operational Agility, Organizational Velocity and Proactive Balance. Once the pillars were established, we built the rebrand around them with a fresh new look for DanChem that brought to life the team’s talent, knowledge and expertise.