Worthington Oil and Gas has more than 50 years of experience in steel processing and tank manufacturing, but they had some difficulty standing out as their own entity on the Worthington Industries corporate website. Worthington commissioned fh group to develop a stand-alone website for Worthington Oil and Gas that was consistent with the Worthington corporate brand, while also displaying themselves as a powerful separate entity.
The Worthington website brings out the tone and voice from their brand style guide, written by fh group. It was built with SEO in mind and each section has its own pages that were established for producing strong organic and paid search results. All photography was taken by fh group with the goal of showing authenticity and transparency. Finally, a map including all Worthington locations was built into the site because it’s important for customers to know how close they are from to a Worthington service partner.