Blogs

Behind every successful presidential campaign lies an intricate web of talent, ranging from politics, marketing, finance and most of all, advertising.

On any given Saturday, I am sitting at home with my two kids watching a mix of Team UmiZoomi and Transformers Prime, and they often say to me during the 50 commercial breaks in a 30 minute show, “Daddy you need that,” or “Can we get that Daddy”.

Recently, our group began developing and presenting Friday presentations on anything relevant to our industry we found interesting.  From the moment the task instructions left our CMO’s lips, I knew exactly what I wanted to present: Product. Placement.

In challenging economies, most companies often face the question of when and where to cut expenses to help improve their bottom line. Often, it's marketing that gets cut first since it's the most visible and external expense.

A company may feel a positive impact immediately in the way of cash flow when a sale is completed, but what is overlooked is the long-term effect of not staying top of mind with your target audience...