About LORD
Founded in 1924, LORD Corporation is a privately-held company that designs, manufactures and markets mechanical devices and electromechanical systems to control vibration, motion and noise; formulates, produces and sells general purpose and specialty adhesives, coatings and electronic materials; and develops products and systems utilizing magnetically responsive technologies. With headquarters in Cary, N.C., and sales in excess of $610MM, LORD has manufacturing in nine countries and offices in more than 15 major business centers. LORD Corporation employs more than 2,400 worldwide.
The Challenge
LORD Corporation was looking for a compelling way to communicate product promotions to distributors and body shops. They wanted a new spin on their previous marketing strategies and looked to fh group to create integrated marketing campaigns that would get noticed and not get lost in the shuffle.
fh Solution
For Fusor 019, the focus was on time savings, since the product could be applied to bare metal, eliminating the need for pre-treatment steps. fh group developed a "time is money" theme, accentuated by a piggybank on wheels. This theme and message was carried through on sell sheets, publication ads, banner ads, HTML emails and a microsite, www.baremetalseamsealer.com, that engages and directs audiences to contact LORD for more information.