Building and testing for success.
When we design your e-mail marketing message, we pay careful attention to image size and layout so the search engines don't flag you as spam. To ensure a consistent look, our fh group application development team also views each message in the latest versions of popular email clients.
Before sending your e-mail campaign we will conduct list evaluations, spam tests and an A/B study. An A/B study allows us to compose two subject lines, send out the message to a test list and determine which message has better open rates. After testing, we will use the subject line that generated better results.
Ever thought about connecting your website users to your integrated marketing efforts? We can import your current website subscribers and manage them via our e-mail marketing tool.
Numbers don't lie.
At fh group, we conduct surveys, deliver announcements and send weekly newsletters, holiday cards and more. After your campaign is sent, we'll follow it to determine performance by analyzing click-through and unsubscribe rates, unique opens and time spent on the site (if applicable).